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Once upon a time, there was a special place in the world for independent cinema. A director could focus on making films that expressed his artistic vision, knowing that once his film was made, a specialty distributor would know how to get it to the audience for which it was intended. But it’s a different world now.

The specialty distribution companies that once existed — that ensured that not every film made had to cater to the mass-market mall crowd — have dwindled to a handful. You can make a great film, but if it doesn’t get the right distribution, it may show in one or two theaters and then disappear.

Have you ever wanted to watch a film you’d heard about, only to see it come and go from your local art-house theater in the blink of an eye? This is the fate we don’t want for Cinderella Moon, and it would be a certain one if we just accepted any distribution deal that came along. Responses from audiences and critics so far make us optimistic that we’ll be able to arrange a distribution plan that’s good for the film, its audience, and the children the film’s distribution will benefit.


When Richard Bowen decided to make Cinderella Moon, he didn’t approach the project as a focus-group filmmaker, designating even before he shot it what audience he was targeting or how it was going to be advertised. He wanted to introduce the world to the original Chinese Cinderella story, but in addition to wanting to make a beautiful and meaningful film, Bowen also wanted his film to benefit a cause near to his heart: the work that Half the Sky foundation does for orphaned Chinese girls.

Half the Sky enriches the lives and enhances the prospects of orphaned children in China. It establishes and operates infant nurture and preschool programs, provides personalized learning for older children, and offers loving permanent family care, medical care and guidance for children with disabilities. Half the Sky’s goal is to ensure that every orphaned child has a caring adult in her life and a chance at a bright future.

Half the Sky has recently entered an unprecedented agreement with the Chinese government to spread its programs throughout China. To help make this dream a reality, the foundation needs to spread the word that there’s now a way to help every orphan in China. Raising international awareness through the distribution of Cinderella Moon is one of the ways we’ll be doing that.

Bowen and his investors initially pledged that 20 percent of the film’s profits will go to Half the Sky, but this contribution is only the beginning. The filmmakers are working with Half the Sky and potential distributors to determine other ways the film can benefit the foundation. There are some exciting ideas floating around, so stay tuned!


We’ve just finished an English language dub of Cinderella Moon and are now turning our attention to our distribution strategy — one that assures that it will be seen on the big screen and that makes finding the film easier for viewers who want to see it.

If you support indie filmmaking and Richard Bowen’s dedication to spreading a positive message to girls — both through his film and its connection to a foundation that makes real-life Cinderellas every day — then please show us your support!

How can you let distributors know that this film has its audience, and that this is the kind of movie you’d love to see in theaters? Follow us on Twitter and like us on Facebook. Send this website to your friends. Invite them to to join a community of other movie-lovers who want to see Cinderella Moon and who support its message.

Do you have any comments or questions about Cinderella Moon? We’d love to hear from you! Just drop us a line here or email us here at and we’ll get back to you as soon as we can. We look forward to your feedback!

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